CSA PARTNERS WITH CRUNCHYROLL AS THE ASSOCIATE TEAM SPONSOR TO THE PROTEAS MEN FOR UPCOMING INDIA SERIES
Thursday, 13 November 2025
JOHANNESBURG: Cricket South Africa (CSA) has today announced Crunchyroll, a global leader in anime, as the Associate Team Sponsor to the Proteas Men’s series in India, taking place from 14 November to 19 December.
Crunchyroll’s logo will feature prominently on the back of the Proteas Men’s playing shirts across all formats – Test, One Day International (ODI), and Twenty20 International (T20I).
This partnership marks a significant expansion of Crunchyroll’s global sports presence and brings the brand onto one of cricket’s biggest international stages.
CSA Chief Executive Officer, Pholetsi Moseki, said; “CSA takes pride in welcoming Crunchyroll as the official team sponsor for the upcoming India Series.
“With anime becoming one of the world’s most dominant entertainment forces, soon to have over a billion viewers, we see this partnership as a celebration of shared values and a drive to connect with global audiences.”
“We’re thrilled to partner with Cricket South Africa for this exciting series with India,” said Kartik Gandhi, Senior Vice President, Growth & Planning at Crunchyroll.
“Cricket and anime both capture the intensity of competition and the joy of shared fandom. This partnership strengthens our ongoing focus on bringing together the worlds of sports and anime — combining the spirit of anime with cricket across two dynamic markets with growing anime fandoms — India and South Africa.”
ENDS
For CSA Media Enquiries please contact:
Kirsty du Toit – Corporate Communications Manager
Cell: +27 (0) 82 888 2520
Email: kirstyt@cricket.co.za
For Crunchyroll Media Enquiries please contact:
Shreya Sharma – Senior Communications Manager – APAC
Email: Shreya.Sharma@crunchyroll.com
Issued by: Cricket South Africa – Corporate Communications
About Cricket South Africa
Cricket South Africa (CSA), an affiliate of the South African Sports Confederation and Olympic Committee (SASCOC) and a full member of the International Cricket Council (ICC), is the national governing body for the sport of cricket in South Africa and administers all aspects of South African cricket, men and women, both in the professional and amateur spheres.
About Crunchyroll
Crunchyroll is the global anime brand that fuels fans’ love of anime. With the ambition to make anime an even bigger part of pop culture, Crunchyroll offers fans the ultimate anime experience and destination centered around a premium streaming service. Crunchyroll has the largest dedicated anime library, an immersive world of events, exciting theatrical releases, unique games, must-have merchandise, timely news, and more. Anime is for everyone and is accessible to stream across territories through Crunchyroll—whether on the go on mobile, through gaming consoles and big-screen devices at home, or on desktops anywhere.
Crunchyroll, LLC is an independently operated joint venture between U.S.-based Sony Pictures Entertainment and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group.
About Anime
Anime is a distinctive animation medium originating from Japan and Asia, known for its expressive visual style and emotionally rich storytelling.
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