04 Dec Dialog TV To Broadcast South African International Matches In Sri Lanka
JOHANNESBURG: Cricket South Africa (CSA) is proud to announce that it has, through international media rights partner IMG, secured a deal with Dialog TV to broadcast the Proteas Men and Proteas Women international matches in Sri Lanka.
The agreement will see Dialog TV broadcast all fixtures for both teams across all three formats. This includes the current international home test series for the Proteas Men against Sri Lanka and Pakistan, as well as the KFC T20 International (T20I) series against Pakistan and the current Proteas Women home tour against England.
CSA Chief Executive Officer, Pholetsi Moseki, said; “We are excited to partner with Dialog TV to bring South African cricket to audiences in Sri Lanka, ensuring access and inclusivity for all.
“Our growing partnerships with various international broadcasters is affording South African cricket added exposure and excellence in global cricket.”
Lim Li San, Chief Operating Officer of Dialog Axiata PLC said, “We are delighted to partner with Cricket South Africa to bring their international matches exclusively to Sri Lankan audiences on Dialog Television.
“This collaboration highlights our dedication towards redefining sports entertainment in Sri Lanka, delivering unparalleled experience that inspire and unite our viewers. By bringing world-class sporting events into the home, we continue to enrich the lives of our customers by fostering a deeper connection to the global sports arena.”
Rathindra Basu, Vice President, India & South Asia and Pan Regional Sales APAC, IMG, added: “This is the latest in a series of broadcast deals we’ve secured for CSA across the region and demonstrates how we’re continuing to grow the Proteas’ audience worldwide through new commercial opportunities.
“Through the partnership with Dialog TV, local fans across Sri Lanka can watch all the action from the Proteas’ upcoming home test series against Sri Lanka, among so much more.”
ENDS
For Media Enquiries please contact:
Kirsty du Toit – Corporate Communications Manager
Cell: +27 (0) 82 888 2520
Email: kirstyt@cricket.co.za
Jo Robertson – IMG
Cell: +44 7392 088227
Email: Joanna.robertson@img.com
Issued by: Cricket South Africa – Corporate Communications
ABOUT CRICKET SOUTH AFRICA
Cricket South Africa (CSA), an affiliate of the South African Sports Confederation and Olympic Committee (SASCOC) and a full member of the International Cricket Council (ICC), is the national governing body for the sport of cricket in South Africa and administers all aspects of South African cricket, men and women, both in the professional and amateur spheres.
ABOUT IMG
IMG is a global sports, events and representation company. It is a leader in rights management, multi-channel content production and distribution, consultancy and fan engagement; owns, produces and commercially represents hundreds of live events and experiences; and manages licensing programs for the world’s best-known brands and trademarks. IMG is a subsidiary of Endeavor, a global sports and entertainment company.