01 Oct CSA Partners With Ary Digital Network For Exclusive Broadcasting Rights In Pakistan
JOHANNESBURG: Cricket South Africa (CSA) is excited to announce that ARY Digital Network has been awarded the exclusive broadcasting rights for all cricketing matches in South Africa through to 2027.
All international fixtures hosted by CSA, will be broadcast on ARY’s premier sports channel, A Sports.
This landmark agreement reinforces ARY Digital Network’s commitment to bringing premier cricket content to audiences in Pakistan.
A Sports will deliver comprehensive coverage of CSA’s cricket events, including live broadcasts, expert analysis and exclusive behind-the-scenes content, providing Pakistani cricket fans with unmatched access to South Africa’s cricketing action. Pakistan is currently ranked fourth on South African cricket streaming, accounting for 9,1% of total global viewership.
“We are delighted to welcome ARY Digital Network and A Sports to our growing network of broadcast partners,” said Pholetsi Moseki, CEO of Cricket South Africa.
“This agreement allows for matches hosted in South Africa to be broadcast exclusively to Pakistani audiences, allowing fans to experience our cricket events with the best possible coverage,” Moseki concludes.
“We are excited to secure this partnership with Cricket South Africa and offer their cricket events exclusively to viewers in Pakistan through A Sports,” said Salman Iqbal, Founder & CEO of ARY Digital Network.
“This long-term agreement allows us to bring the thrill of South Africa’s cricket matches directly to Pakistani fans, enhancing our commitment to delivering world-class sports programming.”
The broadcasting arrangement on A Sports will commence immediately, with all CSA matches scheduled through to 2027 being broadcast live and in high quality. Cricket fans in Pakistan can tune in to A Sports for comprehensive coverage and immersive cricketing experiences.
The deal, brokered by IMG, follows CSA’s recently announced agreement with Foxtel Group to broadcast the Proteas Men and Women’s international matches on Foxtel and Kayo Sports in Australia. IMG has worked with CSA for the past 30 years and manages the federation’s international media rights.
ENDS
For Media Enquiries please contact:
Kirsty du Toit – Corporate Communications Manager
Cell: +27 (0) 82 888 2520
Email: kirstyt@cricket.co.za
Jo Robertson – IMG
Cell: +44 7392 088227
Email:Joanna.robertson@img.com
Issued by: Cricket South Africa – Corporate Communications
ABOUT CRICKET SOUTH AFRICA
Cricket South Africa (CSA), an affiliate of the South African Sports Confederation and Olympic Committee (SASCOC) and a full member of the International Cricket Council (ICC), is the national governing body for the sport of cricket in South Africa and administers all aspects of South African cricket, men and women, both in the professional and amateur spheres.
About ARY Digital Network
ARY Digital Network is Pakistan’s leading media organization, offering a diverse range of entertainment, news, and sports programming. With a commitment to quality and innovation, ARY Digital Network continues to set the standard in broadcasting excellence across the globe.
About IMG
IMG is a global sports, events and representation company. It is a leader in rights management, multi-channel content production and distribution, consultancy and fan engagement; owns, produces and commercially represents hundreds of live events and experiences; and manages licensing programs for the world’s best-known brands and trademarks. IMG is a subsidiary of Endeavor, a global sports and entertainment company.