10 Jan Australia’s Foxtel announced as Betway SA20 Broadcast partner
Inaugural season to be view by millions in Australia
Tuesday, 10 January: Australia’s premium entertainment brand and leading broadcaster, Foxtel, has been announced as Betway SA20’s broadcast partner. The partnership will take Betway SA20 to the homes of Australia’s passionate sporting base, who will have access to all 33 matches of South Africa’s premier T20 League.
Betway SA20’s growing broadcast coverage sees it connecting with millions of fans in Sub-Saharan Africa through SuperSport, India through Viacom 18, the UK through Sky Sports and now Australia through Foxtel. The growing footprint comes as the anticipated opening match takes place today, with the cricketing world gearing up for non-stop action and entertainment from some of the world’s best T20 cricketers who will be in pursuit of the biggest prize purse in the history of South African domestic sport.
“We are excited to take the Betway SA20 to the Australian market. We know the Aussies are big cricket fans, this will be another quality product on their screens,” League Commissioner, Graeme Smith said.
Foxtel is home to Australia’s leading sport and entertainment products, including Australia’s international cricket matches, the Big Bash League, Australia Football League (AFL) and the National Rugby League (NRL). The move is part of a strategic focus to grow the diverse offering of prime global sport to its viewers.
MI Cape Town and Paarl Royals will start off the inaugural season of the Betway SA20 with an exciting local derby at Newlands today, kicking off a whirlwind month of sportainment at six of South Africa’s iconic venues. Betway SA20 is destined to become the best League in the world outside of India and South Africa’s No 1 Sport and Entertainment brand, with fans in for thrilling cricket underpinned by an immersive, inclusive, and unmissable social experience.
About SA20
SA20 is South Africa’s explosive new T20 cricket league. Dropping 10 January 2023, the League is set to thrill local and international cricket fans and attract new audiences of all ages.
4 weeks, 33 matches, 6 global franchises, 102 world class players (local and global) – SA20 is for cricket diehards, party people, families. For everyone!
SA20 has the backing of some of the most recognised T20 franchises in the world, with several IPL strongholds branching out to establish an even greater international footprint. The franchises are owned by six dynamic entities which have made a minimum 10-year investment which will sustain South African cricket, the players and future cricketers coming through the development pipeline.
The League features six privately-owned teams, who will play each other twice in a round-robin stage (home and away) before the semis and final. In all, 33 matches will be played in some of the greatest locations South Africa has to offer: Durban’s Super Giants (Kingsmead), Joburg Super Kings (Wanderers), MI Cape Town (Newlands), Paarl Royals (Boland Park), Pretoria Capitals (SuperSport Park) and Sunrisers Eastern Cape (St George’s Park).
The six teams finalised their 17-member squads during the R125 million player auction. Each team is allowed to field up to four international players in a match, giving plenty of opportunities for homegrown Proteas stars and young local talent to shine while playing alongside the best in the world.
SA20 is destined to become the best League in the world outside of India, and to be South Africa’s No 1 Sport and Entertainment brand. Fans can expect thrilling cricket underpinned by an immersive, inclusive, and unmissable social experience.
Join the party: @SA20_League and www.sa20.co.za
For more information, please follow #SA20 on all social media platforms.
Twitter: @SA20_League
Facebook: @SA20League
Instagram: @sa20_league
TikTok: @sa20_league
Website: www.sa20.co.za