Betway SA20 and Bluewater partner to drive sustainability

Betway SA20 and Bluewater partner to drive sustainability

League takes first step towards becoming eco-friendly event  

Monday, 5 February 2024:The Betway SA20 Playoffs and Final are staking a step towards sustainability with the announcement of a partnership with water purification and beverage solutions company, Bluewater.  The move is the first stage towards a more sustainable and eco-friendly league, with the end goal of limiting the need for single-use plastic water bottles and the promotion of sustainable hydration practices.

As a world leading provider of innovative water purification, Bluewater will enable safe, healthy hydration for players, fans, and staff throughout the Playoffs and Final without contributing to plastic waste.

Betway SA20 League Commissioner, Graeme Smith, League commissioner says this is an important first step towards making the League a sustainable event: “We are excited to take our first small step towards reducing the use of single-use plastic at the Betway SA20.  This partnership helps us ensure that we are committed to both improving access to clean drinking water amongst our participants, attendees and contractors as well as reduce plastic waste. It also reinforces the company’s commitment to improving access to clean drinking water globally and creating a positive impact on human health and the environment.”

Bluewater has provided state-of-the-art water filtration units for the three Playoff matches taking place from 6-8 February at Newlands and Wanderers and at the Final on 10 February. These units will be used by players in the dugouts at all matches, with every member of the qualifying teams receiving a customised reusable stainless-steel Bluewater bottle with a lifetime warranty, replacing single-use plastic bottles.

Commenting on the new partnership, Janneke Brasecke, General Manager of Bluewater Africa, said:

“Professional sport has a unique opportunity to drive both awareness and action on planet-wide sustainability challenges.  With the alarming reliance on single-use plastic bottles still so apparent at many events and venues around the world, this is a bold and important step by Betway SA20 to demonstrate that there is now a real and present solution for providing sustainable and healthy hydration at cricket events without harming people and planet.

“We are hugely proud and excited to be launching this new collaboration with Betway SA20 and we really hope it inspires many other events and venues to follow suit in ending the stranglehold of plastics in sport,” Brasecke concluded.

Season 2 of the League has reached fever-pitch, with four teams remaining on the journey towards crowning the 2024 Champions.

Durban’s Super Giants and Sunrisers Eastern Cape will battle it out in Qualifier 1 on 6 February, with Paarl Royals and Joburg Super Kings fighting out the Eliminator on 7 February.

About Bluewater

Founded 2013 in Stockholm, Sweden, Bluewater has set its sights on being the world’s most planet-friendly water purification and beverage company by innovating and marketing disruptive hydration solutions for home, work, and play. Bluewater products are available globally to consumers, hotel and catering operations, event and venue organizations, and educational institutions.