31 Jul KFC MINI-CRICKET PROVINCIAL SEMINARS CONTINUE TO LEVEL THE PLAYING FIELD
JOHANNESBURG: Cricket South Africa (CSA) is pleased to announce the commencement of KFC Mini-Cricket Provincial Seminars at Titans Cricket on Saturday, 29 July 2023, before spreading out to all fifteen CSA affiliates in the coming weeks.
Aimed at empowering local volunteer coaches, the provincial seminars serve as a platform to present the strategy for the upcoming season of the programme and echo CSA’s commitment to nurturing young talent and promoting grassroots cricket development.
The KFC Mini-Cricket programme plays an important role in shaping the future of South African cricket, and through thousands of passionate volunteer coaches, coordinators and officials, the program also showcases the power of the country’s diversity.
Commenting on the Mini-Cricket Provincial Seminars, CSA’s Chief Executive Officer, Pholetsi Moseki, said:
“Inclusivity is one of CSA’s key strategic pillars, which is also supported by our partner, KFC, and their unwavering commitment to the programme.
“These seminars will seek to emphasize the importance of inclusivity and how local coaches can play their role in creating an environment that welcomes children from all backgrounds and abilities to level the playing field in the sport.
“We want to provide our local volunteer coaches with a platform to collaborate, learn, and grow together and by presenting the strategy for the upcoming season, we aim to equip these coaches with the necessary tools to inspire young cricketers and foster their love for the game,” concluded Moseki.
To kick off the 2023/2024 KFC Mini-Cricket Provincial Seminar, Andra Nel, KFC’s Marketing Manager: Brand and Purpose, shared some of her insights.
As KFC, our ongoing mission of levelling the playing field is to promote equality and promote the engagement of children in activities they are passionate about, exemplified by our KFC Mini-Cricket initiative. The commitment of KFC to promoting social connections and community participation through the love and passion for cricket continues to be the pinnacle of the business. As a partner in KFC Mini-Cricket, we have the privilege of encountering exceptional volunteers who consistently impart their expertise, both on the field and in the lives of youth, as we create equitable opportunities for all.
Issued by: Cricket South Africa – Corporate Communications
ABOUT CRICKET SOUTH AFRICA
Cricket South Africa (CSA), an affiliate of the South African Sports Confederation and Olympic Committee (SASCOC) and a full member of the International Cricket Council (ICC), is the national governing body for the sport of cricket in South Africa and administers all aspects of South African cricket, men, and women, both in the professional and amateur sphere.
ABOUT KFC MINI-CRICKET
KFC Mini-Cricket provides a platform for kids in South Africa to have fun and get active. KFC Mini-Cricket is one of the largest grassroots development sports programme in South Africa and is also an essential building block for learning cricketing basics and entrenching a love for the game. This is the 40th anniversary of Mini-Cricket in South Africa and 14th season of KFC’s sponsorship. In the previous full season, 2019/20 there were over 126 000 kids from over 6600 schools active in the KFC Mini-Cricket programme who are coached by over 13 600 volunteer coaches. Year on year there are a minimum of 45 000 matches played each year. KFC has sponsored KFC Mini-Cricket since 2010 and in the 2012/13 cricket season KFC became the title sponsor of the KFC T20 Internationals.