JOHANNESBURG: Cricket South Africa (CSA) and KFC today announce an extension of their partnership.

KFC has over the years been one of CSA’s most valued partners through its sponsorship of KFC T20 Internationals, and KFC Mini-Cricket.

KFC has been the title sponsor of the KFC T20 Internationals since 2012. In addition, the brand has been supporting the KFC Mini-Cricket programme, which is South Africa’s largest sports grassroots sports development initiative. It is through this programme that young girls and boys are introduced to the game and have access to level playing fields to fuel their dreams.

Welcoming the extension of the partnership, CSA Chief Executive Officer, Pholetsi Moseki said: “KFC continues to be CSA’s valued partner. We both share in the commitment to grow cricket from the ground up. We have together, over the years, ensured that cricket is introduced in communities and scale in growth. This has assured a continuous pipeline of talent that we can today boast of.

“It is through this partnership that we can realise our quest to take cricket to the furthest corners of this country. We thank KFC for its continued support and look forward to success in the journey ahead.”

KFC Africa Chief Marketing Officer, Grant Macpherson explained the importance of continuing their partnership with cricket and building on what the brand has done for more than a decade already.

“The T20 format continues to be one of the most exciting formats of cricket globally which delivers on great action and is an opportunity to build immersive experiences for fans. It is a privilege for us to be part of a sport that continues to grow and bring our diverse nation together. The renewal for us means more than just being a title sponsor, it means being able to continue engaging with fans and the communities we operate in, in a meaningful way,” said Macpherson.

“As we plan for the seasons ahead, we hope to continue building even more exciting fan-centric campaigns that allows fans to be immersed in the game whether at home or in the stadium,” he concluded.

Issued by: Cricket South Africa – Corporate Communications

Cricket South Africa (CSA), an affiliate of the South African Sports Confederation and Olympic Committee (SASCOC) and a full member of the International Cricket Council (ICC), is the national governing body for the sport of cricket in South Africa and administers all aspects of South African cricket, men, and women, both in the professional and amateur sphere.