14 Dec SA20 and Betway announce landmark multi-year title sponsorship partnership
SA’s premier T20 League to be named Betway SA20
Wednesday, 14 December 2022: Leading global online betting and gaming brand Betway, has today been announced as the title sponsor of SA20, bringing to life – Betway SA20. The strategic multi-year partnership will amplify both brands in key territories around the world, giving the Betway SA20 a global footprint in its inaugural year.
SA20 joins Betway’s enviable sponsorship portfolio that includes agreements with Cricket South Africa and Cricket West Indies. The Super Group-owned brand also have a brand ambassador agreement with globally renowned voice of the game, Kevin Pietersen, who regularly writes a column on the Betway Insider; the brand’s editorial hub.
With the end goal of being South Africa’s number one sport and entertainment brand, Betway SA20 has ambitions to be the biggest cricket league in the world outside of India and aims to inspire a new generation of players and fans.
The agreement comes as the excitement continues to build for the tournament before the first ball is bowled between MI Cape Town and Paarl Royals at Newlands on January 10.
Anthony Werkman, CEO of Betway said:
“It’s a great privilege for Betway to become the title sponsor of the inaugural Betway SA20 as we continue to position ourselves as a market leader with our cricket offering on our sportsbook.
“With the competition drawing attention from all corners of the world and with the huge excitement building for the launch of the tournament, we are delighted to see the Betway brand continue to showcase its long-standing commitment to the sport with another top-tier sponsorship.”
Graeme Smith, Betway SA20 League Commissioner, said:
“This is another significant milestone for us as we welcome Betway to our growing list of invested partners.
“They are a global brand with a passionate interest in cricket around the world and we look forward to seeing the Betway SA20 scale new markets and audiences globally.”
South Africa’s premier T20 league will kick off on January 10, with 33 matches taking place in six iconic locations in South Africa: Pretoria, Johannesburg, Durban, Gqeberha, Cape Town and Paarl. The Grand Final is set for the Wanderers in Johannesburg on February 11, where the inaugural Betway SA20 champions will be crowned. Some of the world’s best T20 players will be on show including the World Cup-winning stars, Jos Buttler, Adil Rashid, Eoin Morgan and the Proteas’ world class talent.
The tournament will be contested by teams linked with famed IPL franchises and has already wrapped up a 10-year broadcast agreement with ViacomSports 18 in India; one of the country’s premium sports networks.
The teams involved are: Durban’s Super Giants, Joburg Super Kings, MI Cape Town, Paarl Royals, Pretoria Capitals and Sunrisers Eastern Cape.
SA20 is South Africa’s explosive new T20 cricket league. Dropping 10 January 2023, the League is set to thrill local and international cricket fans and attract new audiences of all ages.
4 weeks, 33 matches, 6 global franchises, 102 world class players (local and global) – SA20 is for cricket diehards, party people, families. For everyone!
SA20 has the backing of some of the most recognised T20 franchises in the world, with several IPL strongholds branching out to establish an even greater international footprint. The franchises are owned by six dynamic entities which have made a minimum 10-year investment which will sustain South African cricket, the players and future cricketers coming through the development pipeline.
The League features six privately-owned teams, who will play each other twice in a round-robin stage (home and away) before the semis and final. In all, 33 matches will be played in some of the greatest locations South Africa has to offer: Durban’s Super Giants (Kingsmead), Joburg Super Kings (Wanderers), MI Cape Town (Newlands), Paarl Royals (Boland Park), Pretoria Capitals (SuperSport Park) and Sunrisers Eastern Cape (St George’s Park).
The six teams finalised their 17-member squads during the R125 million player auction. Each team is allowed to field up to four international players in a match, giving plenty of opportunities for homegrown Proteas stars and young local talent to shine while playing alongside the best in the world.
SA20 is destined to become the world’s second-largest league, but with “South Africa’s No 1 Sport and Entertainment brand” firmly locked in as the target, you can expect thrilling cricket underpinned by an immersive, inclusive, and unmissable social experience.
Join the party: @SA20_League and www.sa20.co.za
For more information, please follow #SA20 on all social media platforms.
Betway is part of Super Group: the global digital company which provides first class entertainment to the worldwide betting and gaming community.
Super Group (SGHC) Limited is the holding company for leading global online sports betting and gaming businesses: Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering. Listed on the New York Stock Exchange (NYSE ticker: SGHC), the group is licensed in multiple jurisdictions, with leading positions in key markets throughout Europe, the Americas and Africa. The group’s successful sports betting and online gaming offerings are underpinned by its scale and leading technology, enabling fast and effective entry into new markets. Its proprietary marketing and data analytics engine empowers it to responsibly provide a unique and personalized customer experience. For more information, visit www.sghc.com
Betway Group is a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. Launched in 2006, the company operates across a number of regulated online markets. Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe, secure, fair and responsible environment.
Betway is a member of several prominent industry-related bodies, including International Betting Integrity Association (IBIA), iGaming European Network (iGEN), the Independent Betting Adjudication Service (IBAS), Sports Wagering Integrity Monitoring Association (SWIMA) and the Betting and Gaming Council (BGC), and is ISO 27001 certified through the trusted international testing agency eCOGRA.